A concept of a large scale advertisement if Target hired me to illustrate for them.
Above are the sketches I created for this large scale advertising. The rough sketches are just ideas I played around with. The first initial sketch was based on bodegas as city Targets were based on the idea of a neighborhood bodega.
The final version involved color placement and how I used color. Limited color palette of red and black. Target logos emphasized throughout the illustration. Meant to be seen both close and from afar.