A logo commission for Fressia's Customs, a small embroidery print business.
This is the aesthetic she was shooting for. A bit trendy, but I found inspiration from the small embellishments and round font treatment.
These are some of process ideas for her logo and we simplified it down to the one she liked. She liked the one with my hand drawn type the most. From there, I played around with the thickness of the type so that it and how the some of the letters were treated to fit into each other.
